Logo Made in Germany

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A sign for high quality   

New aquatherm Logo “Made in Germany”  

High quality, innovation, trustworthiness: these are the values people around the world associate with the “Made in Germany” brand. Originally developed by the British government at the end of the 19th century to ban German manufacturers from the market and thus increase sales of products from Great Britain, the term developed into a seal of approval for the highest quality.

According to a current study by the opinion research institute YouGov and the British
Cambridge University, products from Germany are number one in terms of consumer favour worldwide. A good half of all respondents – people from 23 countries – have a positive impression of products “Made in Germany.” Every day we at aquatherm do our best to live up to this trust that is placed in products “Made in Germany.“ In the production of our piping systems, which takes place exclusively at our German
locations in Attendorn (headquarters), Ennest and Radeberg, we use the highest standards and the latest manufacturing technology to deliver a perfect result. Time and again we have received confirmation from our worldwide partners, that “Made in Germany” is also associated in their countries with the highest quality. It is an important differentiating factor especially compared to local competitors as well as an important sales argument.

To support our marketing activities, we have developed an aquatherm specific “Made in Germany” logo. We combine our corporate font aquafont with one of the most famous “Made in Germany” images – the visualization of the German flag as narrow stripes. We use the high level of awareness and recognition of the existing image, that is displayed for example at all German pavilions at foreign trade fairs, and combine it with aquatherm in a subtle way. We will roll-out the new logo step-by-step in various areas and thus point out the high quality of our products.

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Contact: aquatherm GmbH | Biggen 5 | 57439 Attendorn | Germany | Tel: +49 2722 950 0 | info@aquatherm.de