In its 50th year since the company was founded, the new website of the piping manufacturer aquatherm presents itself in a modern and clear way. At www.aquatherm.de, the completely revised navigation simplifies the user's search for all relevant information and also offers many visual changes - both at home on the desktop and on the go on the smartphone.
The new website is accompanied by a revision of the entire external presentation of the company from Attendorn in South Westphalia: the circle is the focus of the new corporate design and therefore picks up on aquatherm's core product - the pipe. At the same time, the circle is an important symbol in environmental and climate protection: the term "circular economy" describes a regenerative system that conserves resources and minimises waste and emissions. The circle in its individual representations in the aquatherm brand identity, appropriately complemented by the colour green, brings the topic of sustainability lived in the company to the fore.
In addition to a new logo, the new brand identity also includes a new message: "Part of the Solution". This expresses aquatherm's claim to be part of the solution on the way to a climate-neutral life with sustainable products, comprehensive service, and leading expert knowledge.
"With our new corporate design, we have given our new website and our entire external presentation an even more future-oriented appearance that optimally addresses our target groups and markets worldwide and represents the aquatherm brand authentically and credibly - internationally together with all aquatherm partners," explain the aquatherm managing directors Christof, Dirk and Maik Rosenberg.
New: In two steps to the right product
There has also been a change in the product names: These have been shortened and are now more memorable. For example, the surface heating and cooling system is now called "aquatherm black" instead of "aquatherm black system", the sprinkler pipe system is now called "aquatherm red" instead of "aquatherm red pipe", and the pre-insulated pipe system, previously known as "aquatherm ti", is now called "aquatherm energy". In order to be able to offer customers the best possible service, the planning services, prefabrication, and training have been combined in the new product "aquatherm services".
The new product names can be found on the revised aquatherm website, as can the numerous visual changes due to the new brand identity. Further innovations in terms of content are, for example, the product finder: in two steps, users can find the right piping system for their project. Short videos of around one minute can be found for each product, providing information on areas of application, advantages, pipe variants and much more. In a virtual tour, website visitors can also find out more about the aquatherm headquarters in Germany.